15ZUZU044 - Introduction to New Media

Course specification
Course title		Introduction to New Media
Acronym		15ZUZU044
Study programme		Journalism
Module
Type of study		first degree undergraduate academic studies
Lecturer (for classes)		prof. dr Smiljana Milinkov
Lecturer/Associate (for practice)		as. Norbert Šinković
Lecturer/Associate (for OTC)
ESPB		6.0	Status
Condition		None	Oblik uslovljenosti
The goal		Introducing students to the social and technological conditions of the development of the computer network as the new medium in human communication practice, as well as to the different forms of communication on the Net. Mastering the concepts and critical understanding of the influence of computer network on the society as a whole and on the different segments of social life.
The outcome		Upon the completion of the course students should acquire basic theoretical knowledge about the computer network and different forms of virtual communication, and should be able to demonstrate analytical skills for critical evaluation of long and short term effects of different kinds of new media based on computer network
Contents
Contents of lectures		1. Social and technological conditions of new media development, 2. Defining computer network as new medium, 3. Virtual communication and its characteristics, 4. Forms of virtual communication 1, 5. Forms of virtual communication 2, 6. Theoretical approaches to virtual communication, 7. Ethics and esthetics of new media, 8. Audience, users and produsers, 9. Identity in digital environment, 10. Participation in digital environment, 11. Political economy of new media, 12. Old and new media, 13. New media literacy, 14. New media and journalism.
Contents of exercises		Student presentations and projects related to the topic of new media in society
Literature
Crnobrnja, S., Estetika televizije i novih medija, Beograd: Clio, 2010 (Original title) Deuze, M., Media work. Cambridge, Malden: Polity, 2008 (Original title) Fidler, R., Mediamorphosis: razumevanje novih medija, Beograd: Clio, 2004 (Original title) Negropont, N., Biti digitalan, Beograd: Clio, 1998 (Original title) Ruk, R., Evropski mediji u digitalnom dobu, Beograd : Clio, 2011 (Original title)
Number of hours per week during the semester/trimester/year
Lectures	Exercises	OTC	Study and Research	Other classes
2	2
Methods of teaching		Lectures Practice classes: Discussion of previously analyzed phenomenon of communication, group research projects on media content, structured discussion on the results of research projects.
Knowledge score (maximum points 100)
Pre obligations		Points	Final exam	Points
Activites during lectures		10	Test paper
Practical lessons		20	Oral examination	30
Projects
Colloquia
Seminars		40

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