15NJNJ023 - Introduction to Rhetorical Analysis
| Course specification | ||||
|---|---|---|---|---|
| Course title | Introduction to Rhetorical Analysis | |||
| Acronym | 15NJNJ023 | |||
| Study programme | German language and literature | |||
| Module | ||||
| Type of study | ||||
| Lecturer (for classes) | ||||
| Lecturer/Associate (for practice) | ||||
| Lecturer/Associate (for OTC) | ||||
| ESPB | 3.0 | Status | ||
| Condition | B2 in English according to CEFR | Oblik uslovljenosti | ||
| The goal | Introduction to the exploration of the cultural production of the English speaking world, based on the study of three major textual patterns related to mass media (television/film), advertising industry and new media. | |||
| The outcome | Students will be able to produce semiotic analyses of different textual materials and to present their research in various formats. | |||
| Contents | ||||
| Contents of lectures | Culture and identity, popular culture/high culture opposition, consumer society, television, advertising, target audience. Digital culture. Urban space as cultural space. Language and popular culture. | |||
| Contents of exercises | Reading and critical commentary about the texts from the reading list. Planning a research project. Formal presenting in different formats. | |||
| Literature | ||||
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| Number of hours per week during the semester/trimester/year | ||||
| Lectures | Exercises | OTC | Study and Research | Other classes |
| 2 | 1 | |||
| Methods of teaching | lectures, seminars, discussions | |||
| Knowledge score (maximum points 100) | ||||
| Pre obligations | Points | Final exam | Points | |
| Activites during lectures | 20 | Test paper | 30 | |
| Practical lessons | Oral examination | 20 | ||
| Projects | ||||
| Colloquia | 30 | |||
| Seminars | ||||