15ZUZU070 - Political Marketing

Course specification
Course title Political Marketing
Acronym 15ZUZU070
Study programme Journalism
Module
Type of study first degree undergraduate academic studies
Lecturer (for classes)
Lecturer/Associate (for practice)
Lecturer/Associate (for OTC)
    ESPB 3.0 Status
    Condition None Oblik uslovljenosti
    The goal Acquiring knowledge on political marketing as a form of political communication which is realized through persuasive strategies and techniques, preparing students for the practical application of theoretical knowledge.
    The outcome Acquiring knowledge on political marketing, training students for their practical application in the performance of professional communicators in media organizations or specialized agencies for political marketing, understanding the role of journalism in political communication.
    Contents
    Contents of lectures Political communication and political marketing. The formation, development and theoretical basis of political marketing. Strategy and methodical principles of political marketing. Electoral and other political campaigns (functions, types, objectives, elements of the plan of the campaign). The phases of preparation and realization of the campaign. The techniques of political marketing. Evaluation of the effects of marketing activities. Political marketing and ethics. Political marketing and journalism. Critical evaluation of political marketing.
    Contents of exercises Workshops on political marketing in electoral and other political campaigns.
    Literature
    1. Matić, J. Televizija protiv birača: televizijska prezentacija kampanja za parlamentarne izbore u Srbiji 1990-2000. Beograd: Dobar naslov, 2007. (Original title)
    2. Lutovac, Z. (ur.), Birači i apstinenti u Srbiji. Beograd: Fakultet političkih nauka – Fridrih Ebert Štiftung, Institut društvenih nauka, 2007. (Original title)
    3. Slavujević, Z. Politički marketing, Beograd: Fakultet političkih nauka, 2007. (Original title)
    4. Slavujević, Z. Izborne kampanje: pohod na birače. Beograd: Fakultet političkih nauka – Friedrich Ebert Stiftung, 2007. (Original title)
    Number of hours per week during the semester/trimester/year
    Lectures Exercises OTC Study and Research Other classes
    2 2
    Methods of teaching Lectures; practical classes, case studies of political marketing electoral and other political campaigns; writing essays about the techniques of political marketing.
    Knowledge score (maximum points 100)
    Pre obligations Points Final exam Points
    Activites during lectures 5 Test paper
    Practical lessons 10 Oral examination 45
    Projects
    Colloquia
    Seminars 40
    Vrh strane